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    <title>PWS web editorial services – articles</title>
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    <description>PWS Ltd, web editorial services – articles on web editorial and technical issues, accessibility and the law</description>
    <language>en-gb</language>
    <pubDate>Wed, 26 Mar 2008 10:15:00 GMT</pubDate>
    <lastBuildDate>Tue, 26 Aug 2008 10:45:00 GMT</lastBuildDate>
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    <managingEditor>ted@pws-ltd.com (Ted Page)</managingEditor>
    <webMaster>ted@pws-ltd.com (Ted Page)</webMaster>
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      <title>Italics in web copy</title>
     <link>http://www.pws-ltd.com/sections/articles/2008/italics.html</link>
      <description>Many style guides advocate strictly limiting or even banning
	      on-screen italics because of their relatively poor legibility. However,
	      used with care, italics should present no problems and can add meaning and clarity
	      to web copy in several distinct and important ways.</description>
      <pubDate>Tue, 26 Aug 2008 10:45:00 GMT </pubDate>
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      <title>Writing effective web copy. Part one: structure</title>
     <link>http://www.pws-ltd.com/sections/articles/2008/effective_copy_structure.html</link>
      <description>This article focuses primarily on one of the most overlooked aspects 
	  of web content production: the structure of copy.</description>
      <pubDate>Wed, 30 Jul 2008 21:05:00 GMT </pubDate>
      <guid>http://www.pws-ltd.com/sections/articles/2008/effective_copy_structure.html</guid>
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      <title>What's the connection between Charles Darwin and split infinitives?</title>
      <link>http://www.pws-ltd.com/sections/articles/2008/split_infinitives.html</link>
      <description>What's the connection between Charles Darwin and split infinitives? 
	  Answer: popular myth. That "Survival of the Fittest" encapsulates Darwinian 
	  evolution theory and that split infinitives are bad grammar are two of a 
	  kind that also includes: humans use only 10 per cent of their brains;
		the Inuit or Eskimos have hundreds of words for snow ...</description>
      <pubDate>Sun, 29 Jun 2008 18:45:00 GMT </pubDate>
      <guid>http://www.pws-ltd.com/sections/articles/2008/split_infinitives.html</guid>
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      <title>Survey: professional services firms and website accessibility</title>
      <link>http://www.pws-ltd.com/sections/articles/2008/survey.html</link>
      <description>Between September 2007 and April 2008 we conducted research into the accessibility of just over 1,500 professional services firms across the UK.</description>
      <pubDate>Fri, 30 May 2008 08:45:00 GMT </pubDate>
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      <title>Effective marketing strategy in an economic downturn</title>
      <link>http://www.pws-ltd.com/sections/articles/2008/marketing_in_a_recession.html</link>
      <description>Firms often respond to the onset of economic downturns by cutting operating costs. However, there is evidence from previous recessions that firms that increase spending in these key areas significantly outperform their competitors.</description>
      <pubDate>Wed, 23 Apr 2008 10:16:00 GMT </pubDate>
      <guid>http://www.pws-ltd.com/sections/articles/2008/marketing_in_a_recession.html</guid>
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	<item>
      <title>Legal sector wake-up call on accessibility</title>
      <link>http://www.pws-ltd.com/sections/articles/2008/wake_up.html</link>
      <description>We've got a really simple anti-discrimination law in the UK that 
	  basically means all sites must be accessible to disabled users. 
	  – technology lawyer, Struan Robertson. However ...</description>
      <pubDate>Wed, 26 Mar 2008 10:15:00 GMT </pubDate>
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