Online marketing
We offer a number of services to ensure that your content is found by the greatest numbers of both existing and potential clients. These services include RSS feeds, Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns. We can also add Google Analytics to your site in order to measure its performance.
RSS
RSS (really simple syndication) is a technology that enables the distribution of articles, press releases and other news items automatically to subscribers. RSS is quick and simple to use, and is almost costless (generally just a few minutes' work to distribute each item).
We can set up RSS (or Atom) feeds to help you build a regular online readership for your frequently published content.
SEO
SEO (search engine optimisation) is the process of optimising your web content so that it ranks as highly as possible in search engines. Done well it will increase the numbers of relevant visitors to your site – that is, those seeking the products or services that you provide.
SEO can involve making changes to both your web copy and your site's code and so is a natural extension of our website maintenance service. We also offer it as a stand-alone service.
PPC
It may not always be possible to achieve your desired search engine rankings – for example, competition for your target keywords may be strong or you may need instantaneous results. In such cases PPC (pay per click) internet advertising may be more appropriate. We can advise on, set up and run PPC campaigns on our clients' behalf.
Please call us on 01932 355 222 or 07918 952 874 for details.
RSS (subscribe)